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Top 3 Inexpensive Marketing Mailing Lists to Target New Customers 

The first and arguably most important box to check when developing a successful direct mail campaign is determining your target audience.  You can design the most engaging mail piece, but if it isn’t mailed to the appropriate prospects, the likelihood of receiving any calls or clicks to your website drops dramatically. The right marketing mailing lists maximize the success of your campaign.  

There are critical steps to take before you take the step to rent or buy mailing lists.  To get the outcome you desire, determine who will respond to your product, service, or special offer. 

How to Choose an Audience

The first step is to take the time to think about your ideal customer.  Perhaps your ideal customer are the ones you already have.  Maybe your ideal customer is slightly different than your current base.  Either way, it’s best to think about what demographics make up your ideal customer.  

 Jot down a list of characteristics like:  

  • Household income 
  • Homeowner or new homeowner 
  • Married with Children 
  • Single 
  • Do they live in a specific neighborhood with home with certain home values? 
  • Are most of your customers within a one to threemile radius of your location or are your customers spread out?  

All of these factors play into the right targeted mailing list you can use to attract new ideal customers.  These traits will help determine the type of marketing mailing lists to use.  Now let’s look at reasonably priced direct mailing lists that will target your ideal audience. 

3 Inexpensive Marketing Mailing Lists

1. Saturation List – A saturation list is exactly what it sounds like.  A list of addresses with zip codes that encompasses a radius around a particular location and “saturate” or mail to every address.  This list is for businesses that want to attract new customers in a particular area (maybe a two to threemile radius from your physical location) but don’t need to target specific criteria. 

2. New Homeowner List – Mailing to new homeowners is a great way to get in front of an audience that is ready to spend money and needs specific services to personalize their home.  Every new homeowner wants to make their new house their own whether it be shutters, blinds, storage, kitchen/bathroom remodels, and much more.  Or they need new services in their new neighborhood like restaurants, dentists, pest control, or pool services/landscape. 

3. Consumer List – Some businesses may require an audience that meets specific sets of criteria.  When considering a consumer marketing mailing list, think about things like household income, home sale value, or age of residents in the household. 

Finishing Touches

After you’ve nailed down your target audience, don’t forget to craft a call to action (CTA) that matches the criteria on your list.  You don’t want a CTA or special that misses the mark on your new leads.   

If you’re addressing a new homeowner, congratulate them on their new home.  If your list is households with children, highlight kids in some way whether through imagery or special offers.  Also, if you buy mailing lists that includes the prospects’ name, personalize your mail piece and include their first name or any other data point you can incorporate.  Personalization in a mail piece only strengthens your chances of the person reading your mail and taking action. 

We Can Help

If you don’t have an internal marketing team to design your next direct mail campaign from start to finish, turn to One Stop Mail – we do all the heavy lifting for you.  From professional, eye-catching design, to affordable mailing list and data services, to deploying your mailings, you can depend on One Stop Mail to deliver outstanding results and help you stand out in the mailbox.  Call 602-233-3003 to get started on your successful campaign, today. 

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Winter is coming: Get a jump on your holiday direct marketing tactics

When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

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Right_Direct_Mail_List

How to Purchase the Right Business Direct Mail Lists

Do you need to purchase  business direct mail lists to make your next mail effort a success?

It’s a complicated question.  In years past, there was no question, but these days people are a lot more protective of their personal information and less likely to respond to “cold” advertisements than ever before.  Direct mail campaigns are still a great way to reach people, you just have to be a bit more savvy about how you go about it.

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Stand_Out_In_The_Mailbox with direct mail tips

Stand Out in the Mailbox with These Direct Mail Tips

Direct mail is still one of the most popular, affordable, and effective forms of marketing available… but you need to catch people’s attention quickly.  44% is never opened, and most of that boils down to a failure of presentation and not using well-known direct mail tips.

When consumers are time-pressed, your direct mail needs to immediately grab their attention and become the first thing they open.

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Keeping On-Budget With Direct Mail Flyers

Direct mail flyers are one of the simplest and most powerful methods of reaching out to large chunks of the public at once. When direct mail is done properly, it can also be one of the least-expensive sources of impressions in your advertising arsenal.

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Direct Mail Catalogs Are Centuries Old… And Still Relevant!

There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward created direct mail catalogs.  While Ward was a pioneer, he was far from the first.

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EDDM Mailers deliver to Every Mailbox on Carrier Route

Leverage the Advantages of Direct Mail when Marketing Locally

You may think the advantages of direct mail might seem like last century’s marketing, but it’s not!

Despite all the advances in digital advertising in the previous decades, good old direct mail is still one of the single most effective and cost-effective marketing options available for local outreach.  Physical mail never went away, and it’s still one of the most-used communications methods in the country.

If you haven’t thought about direct mail lately, here are a few things you might want to know about just how effective it still  is!

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Behavioral_Sciences_and_Direct_Mail_Marketing

Leverage Behavioral Science to Improve Your Direct Mail Response Rates

Nevermind the naysayers claiming that direct mail services are dying!  In many ways, direct mail is healthier than ever.  A variety of studies have been conducted lately into constructing better packaging that encourages response, and it’s allowing marketers to get ever-increasing direct mail response rates.

Direct mail already has a far higher response rate than email, at roughly 3.4% versus email’s .12% rate.  Plus, as spam filters and inbox personalization continue to segment people’s email boxes, the fight to be seen at all is becoming a tough battle.

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Specialty Envelopes: Beyond Your Average #10

 

If you have ever had to send correspondence to someone or mail billing, then you are familiar with the #10 size envelope. To many, when someone says envelope, that is the first image that comes to mind. However, envelopes come in many different shapes and sizes. Each one has a specific purpose, allowing its shape and size to suggest its purpose. In this article, we will cover different envelope styles and how they can be put to use.

 

Outside of the #10 Envelope

So we already know everything about #10 envelopes, which is the most common used size of commercial envelopes. Businesses typically use these envelopes, and they range in size from #5, smallest, to #14, the largest. They are open sided, and may or may not contain a window on the front.

Then there is the A-Style. The “A” stands for “announcement.” They can come in two forms: either with a deep pointed flap or a shorter flat flap.They are usually used for special announcements, whether that be business related or more personal. They can also be used for photographs, small booklets, and greeting cards.

Another familiar envelope style is the catalog. It is the standard mailing envelope for important documents such as reports, folders, and contracts. If you are like me, when I hear Manila envelope, these are the kind of envelopes I think of. They are typically open on the short side of the envelope and may have a flexible piece of metal to hold the flap in place or a mount to tie it shut.

Similar to catalog but different in its own respects, the booklet style. These kinds of envelopes are typically used for magazines, catalogs, booklets, media kits, and other multi-page documents. They are open ended on the long side of the envelope and have some sort of sealant to close the flap.  

The final two envelope styles we will cover are remittance and donation. Remittance envelopes have large flats and are used to hold private information like credit card numbers or other private documents. Donation envelopes also referred to as offering, pew, or tithe envelopes, are a cheap way to collect donations. These are most prominently used by religious organizations and nonprofits and cannot be mailed.   

 

Direct Mail and Other Use Cases  

 

Marketers should carefully consider the envelope that will contain their marketing materials. After pouring over every detail of that document, you should not put it in something that is not equal in quality. As you can see, there are a lot of different options. Whether you want to attract attention by using a different style than the standard commercial envelope, or you want to spruce up a commercial envelope to stand out, One Stop Mail can put to use its own in-house envelope printer to fit your marketing needs.

The use of envelopes doesn’t stop there. Perhaps you are in real estate and need to send an important property notice that is time sensitive, or perhaps you own an auto care shop and want to make car drop offs more convenient for your customers. Envelopes have many other use cases outside of mail. With the ability to fully customize them to your needs, consider them as a solution to improve customer service, or increase the efficiency of how you handle day-to-day business.

 

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Increasing the Longevity of Your Small Business with Direct Mail Services

If you are a small business owner, you know that it is do-or-die to reach your customers with resonating dialogue. The main reason why small businesses fail to accomplish this is due to a poor marketing strategy. Even though we live in a highly digital age, direct mail allows businesses to bypass spam folders and get a piece of copy in the consumer’s hands.

The Effectiveness of Direct Mail

According to a Compu-Mail article called “25 Direct Marketing Statistics Prove Direct Mail Works,” 56% of customers find print marketing to be the most trustworthy type of marketing. This is due to the fact that direct mail offers small businesses the ability to get more personal with their message. This makes the customer feel less like a name on a list and more like a valued individual whose needs want to be met by your brand. Moreover, many recognize that it takes more effort to personalize a physical piece of copy rather than an email. With 70% of Americans saying mail is more personal than the internet, it may be time to consider using direct mail to reach your customers in a more meaningful way.

What Kinds of Copy Should You Send?

There are many things you can send to customers to ensure that your business stays top of mind. You can send postcards, coupons, brochures, catalogs, and other sorts of promotional materials. When trying to draft a design of your copy, you should be mindful of three things: eye-catching visuals, a strong message, and a clear action. All of these aspects need to then be tied together in a way that is personal for the customer. Without that key aspect, your copy will not have the glue to stay together when it gets into someone hands, and will most likely fall on deaf ears.

Who Should You Target?

The old method of mailing to as many people as you possibly can in the hope someone finds interest in your brand is just not feasible. This is especially wasteful for marketing budgets. The best way is to build customer profiles by figuring out who would be your ideal customer. From there you need to learn as much as you can about this customer like their age, demographic, and shopping habits. Of course, this will require more work if you are trying to target a whole new group of people that have not heard of your brand. You should also be targeting your current customers, for it is much easier to maintain current customers that have than it is to get new ones.

Start Your First Direct Mail Campaign

Direct mail is still an effective method for reaching your customer base. With highly personalized messaging complimented by stunning visuals, you can improve customer engagement and response with your marketing campaign. Take advantage of the direct mail’s versatility by sending different kinds of copy. Start physically connecting with your ideal customer with One Stop Mail, and begin breaking down the digital barrier that separates your brand from reaching eager ears.