When seeking to attract new patients to your practice, you might be inclined to look first toward digital marketing instead of its alternative, direct mail. Let’s face it: most businesses today are focused on social selling and online ads, questioning, “Does direct mail still work?” The truth is, if you’re wondering how to grow your medical practice in 2022, direct mail might be the best option. It’s cost-effective, targeted, and can deliver significant ROI.
How to Leverage New Mover Direct Mail to Grow Your Practice
On average, about 41 million Americans move each year. And when they move, they need to find local providers, including medical and dental professionals. They often don’t know the area at all and rely on the information they receive in the mail to make a choice of where to schedule their next appointment.
67% of people feel mail is more personal than the internet.
55% look forward to exploring their mail.
56% feel that receiving mail is a pleasure.
Buying a list of new homeowners and sending them direct mail can help them learn about the area, make them feel welcome, and encourage them to call you to learn more.
Turning New Movers into New Patients
If you’re wondering how to grow your medical practice, residents near your practice provide a perfect option. For instance, when a family moves to a new location, they want to gain familiarity with the neighborhood. Mail helps them establish a sense of place. They are looking for a new dentist or physician who is welcoming, knowledgeable, and friendly. The same is true of current residents, who may be considering another medical or dental provider for their family. By showing up in their homes via direct mail, you help develop name recognition and erase barriers there might have been with clicking on a digital banner. They can’t ignore your message when a postcard or newsletter is in their hands.
Medical offices are crushing sales goals through the use of direct mail. For new movers, just letting them know you’re accepting new patients and including a coupon can help them get over that initial hurdle and schedule an appointment.
Best Practices for How to Grow Your Medical Practice
Wondering how to grow your medical practice? With direct marketing, it’s all about the message you’re sending.
1. Showcase Your Expertise
While you may be inclined to jump right to advertising your practice, your future patients need to trust you first. By sharing information such as tips for better health, you’ll teach them something and share information without asking them for anything. Certainly, you’ll have your contact information on the piece, but it’s not a hard sell. When they need you, they’ll remember your expertise and generosity.
2. Calm Fears
Many people are, unfortunately, afraid of doctors and dentists. Add in the fact that we’ve been dealing with a pandemic for nearly two years now and you can understand people’s anxiety about scheduling a medical appointment. You can assuage those fears by addressing them outright. “We specialize in putting your fears to rest” is a great opening statement, especially for people who are apprehensive. Another approach for how to grow your medical practice is to focus on your practice’s safety and cleaning protocols. Answer the questions they have before they even have the opportunity to ask them.
3. Help Potential Patients Find You
People who live in your area may not realize that your office is just a few miles from their home. Help them by adding a map to your direct mail piece. That’s why direct mail works: It gives you plenty of areas to share information, creates a sense of trust, and lets readers know where you are.
Give New Patients Options with Direct Mail
According to the USPS, 98% of consumers bring in their mail the day it’s delivered. If you wonder does direct mail still works, there’s your answer. Plus, 73% of advertising gets scanned, if not read, and 76% of consumers trust direct mail. How to grow your medical practice is clear with direct mail.
https://onestopmail.com/wp-content/uploads/2022/02/OSM-Blog-Hero-image-How-to-grow-your-medical-practice-1.png6281200Holly Emersonhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngHolly Emerson2022-02-03 14:48:522022-05-04 15:14:15How to Grow Your Medical Practice Exponentially This 2022 with Direct Mail
Nonprofit fundraising campaigns help new and current donors understand the good you do and gain supporters for your work. When a donor holds something in their hand automatically creates more of a connection than seeing an ad online or getting an email. Create a direct mail piece that resonates with people and makes them the hero of the story! Here are some tips for using direct mail fundraising campaigns to acquire new donors.
5 Tips for Direct Mail Fundraising Campaigns
Direct Mail Fundraising Tip #1 – Start With Great Copy
Once you catch the eye of your potential donors, draw them in with a copy that evokes an emotional response. Start with a greeting, build rapport for your organization, make a case for a donation, and then offer them a way to donate.
To be the most persuasive consider the emotional pain or pressure points of your audience. Your story must resonate with your donor, which can be achieved by being honest, passionate, and direct. Tell them something they don’t already know about your company and ask the questions your donor will ask – “Why should I care about this? How can I help?”.
Consider adding an image that backs up the message. Make it clear that the donor can be the hero of the story! Address the impact that a donation from one person can have.
Direct Mail Fundraising Tip #2 – Use Targeted Lists
Not getting the results you’d like to see, or not sure how to collate a mailing list? One Stop Mail has a team dedicated to creating custom lists with targeted demographics. We have a strong knowledge of the non-profit industry and can help with list segmentation, data management, and appeals.
Some ways in which we can help:
Identify the type of donor and audience that your mailing needs to attract.
Finding new donors within your targeted area or demographic.
Data segmentation through coding to help you keep track of your giving history and levels.
Remove non-responsive recipients from the active list.
Adding new donors for follow-up collateral.
Whether you’d like a new list or an upgrade to one that’s not performing to your needs, One Stop Mail has you covered.
Direct Mail Fundraising Tip #3 – Personalized Mail
Don’t just send out any old direct mail! With modern print technology, it’s easy to personalize the name of the recipient, portions of your message, giving history, and the call-to-action to speak directly to the potential donor.
Direct Mail Fundraising Tip #4 – Upgrade Your Mail Package
There are many additional tools we can offer to make your direct mail fundraising campaign as effective as possible.
We have in-house graphic designers that can create unique materials that won’t get tossed. This unique touch helps get cost-effective results from the mail you send. We’ll work with you to create a mail piece that:
Stands out
Has a clear and strong call to action
Meets postal regulations
Above all, your piece should be easy to read and easy to respond to!
We have the following capabilities to execute any giving campaign plan and design, including:
Customizing the classic direct mail elements – letters, lift notes, inserts, brochures, reply forms, and even the reply envelopes.
Variable data letters of all sizes including perforation.
Including a #10 window or regular 4-color envelope.
Keep in mind that if you have a unique design but use the cheapest materials or packaging, your direct mail might be tossed anyway. Consider upgrading your mail package by using nicer envelopes, thicker or matte card stock, embossing or foiling, or other methods of showing off a high-quality piece.
Direct Mail Fundraising Tip #5 – Use Reply Devices
What’s a reply device? This essential piece of fundraising campaigns can also be known as a reply slip, response form, or gift form. By including a pre-addressed reply device with your mailer, you’re making it as easy as possible for donors to return a gift in the mail.
Remember to:
Make the donation information clear.
Leave plenty of space for donors to write.
Include your organization name and address, just in case the reply device and reply envelope get separated.
Our variable data team can customize form fields and amounts that are curated for the mail recipient
Get In Touch
We hope these tips are useful for you to begin using direct mail fundraising campaigns to acquire new donors.
At One Stop Mail, we have the knowledge and expertise to help create or improve your direct mail fundraising campaign. We understand the donation process and can help by providing personalized messages and the recipient’s giving history data to each segment of your donor list.
Want help crushing your fundraising campaign goals? Get our 25-page Strategy eBook free!
https://onestopmail.com/wp-content/uploads/2021/11/BlogCVR-11.23.png7941513Holly Emersonhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngHolly Emerson2021-11-22 15:39:092022-01-14 13:51:12How to Use Direct Mail Fundraising Campaigns to Acquire New Donors
Every business owner wants sales. Their organization won’t exist long without them. They typically hire expert help to generate sales, sales managers, outside salespeople, inside sales, and a bulk mail company.
Yes, you read that right. A great way to generate sales is by hiring a reputable, knowledgeable bulk mail company. Before we get into the reasons why let’s examine what direct mail is and what it does.
What is Bulk Mail?
It is physical mail that’s sent through the U.S. postal service in large volumes to reduce postage costs. Typical direct mail consists of advertising messages on postcards, in newsletters, catalogs, brochures, and letters of all sizes. Direct mail campaigns advertise a new product or business launch, advertising a service, product, or promotional offer.
Businesses who send bulk mail can include coupons to spark sales, promotional codes to measure the effectiveness of the direct mail campaign, and welcome offers to attract new buyers.
“Sales” is a process. It starts when consumers become aware of your business and offerings (awareness). With repeat exposure to your business and products, the reader may start thinking of buying (the consideration stage), then with more exposure, they move to sales, and eventually a customer relationship with your firm.
An experienced bulk mail company helps businesses create campaigns to guide prospects further along the buyers’ journey. Additionally, bulk mail sends your message far and wide to help more future buyers become aware of your business and products.
Mail sticks around
On average, mail stays around the average household for 17 days. If the mail is a colorful, engaging postcard, it can be given a prize spot on the refrigerator or bulletin board increasing the number of times family members see it. Remember – with each exposure, viewers can be moved further down the buyers’ journey.
People love mail
Would you believe that 73% of people say that they like being contacted by mail by businesses because they can read it whenever they want? It’s true – and they also feel nurtured by the sender, which can be a good starting point for an ongoing customer relationship.
Why a Bulk Mail Company is Your Perfect Solution
Lead-nurturing and generating sales take time. Partner with a bulk mail company and they will do the time-consuming work for you. A company with experience in a wide variety of businesses can recommend the best frequency to mail and send follow-ups to get the results that you want.
Some bulk mail companies have graphic designers on staff to help you create the most engaging mailers to give them a better chance of ending up in an honored place on family refrigerators to remind people about your amazing offers.
In addition, they can create compelling coupons that will encourage them to take advantage of your offers.
Are You Ready to Boost Sales?
The team at One Stop Mail are bulk mail experts and will be happy to guide you to get the best results. The team has worked in a wide variety of industries, from solopreneurs like realtors to home services like contractors and landscapers to insurance brokers and medical practices.
They also have graphic design expertise on staff to help make your mailers stand out. They are list experts that can customize a list to ensure your beautiful mailers reach a new target audience.
In addition, they are commercial printers and can complete digital follow-ups.
If you’re interested in a results-driven bulk mail company, reach out to One Stop Mail by calling (602) 223-3003 or requesting a quote.
https://onestopmail.com/wp-content/uploads/2021/10/2.png6301200Holly Emersonhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngHolly Emerson2021-10-29 10:33:432022-01-14 14:00:59How Can a Bulk Mail Company Dramatically Increase Your Sales?
The magical potion that Alice in Wonderland consumes to begin the once-in-a-lifetime adventure said. “Drink me.” As the magical potion, your marketing offer canstart a life-changing journey for your customer. That’s why your direct mail marketing envelopes should say, “Open me.”
Arguably, envelopes are the most overlooked direct mail marketing element – yet they play a pivotal role. Your envelope can say, “fun,” “mystery,” ”sophistication,” and can pique a viewer’s interest. Here’s how to leverage their unmistakable allure –
Direct Mail Marketing Envelope Tactic #1 – Size Matters
When most folks think about envelopes, their minds turn to a plain, white business-size envelope with or without the cellophane window, typically used to send invoices. These types of envelopes DO NOT say, “Open Me!”
If you use a large envelope, your mailer must fit the larger size, otherwise, it creates an unfavorable impression of your business. And larger or oddly shaped envelopes cost more to mail. If oversized mailers and envelopes don’t align with your brand or budget, consider using 9X12 envelopes to stand out.
Direct Mail Marketing Envelope Tactic #2 – Mesmerize with Color
Create a mood with color. Yes, it stands out in a mailbox and has been known to ignite action, increasing open rates. But you have the opportunity to influence how your customers and prospects respond to your direct mail marketing envelope:
Red – Conveys excitement – often used for limited-time sales
Green – Calmness, nature, growth – can inspire trust
Blue – Experience, strength – offers a sense of security
Keep in mind that dark colors make logos and printing more difficult to read – stick with lighter colors.
Direct Mail Marketing Envelope Tactic #3 – Ignite Action with Offers
The face and back of an envelope are useful for more than addresses and postmarks. Create an added incentive to open your envelope by adding an intriguing line on the outside of the envelope, like:
Hurry! Limited Time Offer Enclosed
You’re one of a few to get this special offer.
This preview is just for you …
Entice customers and prospects with a few choice words that generate excitement, ignite curiosity and excitement to get your envelope opened!
Direct Mail Marketing Envelope Tactic #4 – Create Curiosity
The examples above definitely create curiosity about what’s in the envelope – but you can also do that with other elements, including:
Clever graphics and images
Make it look like a personally addressed envelope
Tease, tease, tease
The last item is about creating fun, even flirty relationships between your brand and your customer. You could include a short teaser that hints that there’s something fun inside, without giving the fun away:
You’ll love what’s inside…
Excitement awaits…
Can you stand not knowing what’s inside?
Shhh! It’s a Secret >>
Of course, the tactics have to fit your brand, so if you are an investment firm you may want to be more professional in your approach.
Direct Mail Marketing Envelope Tactic #5: Engage Pros
If you don’t want to spend time and money on costly re-dos, hiring direct mail professionals can save you time and money. Seasoned pros can tell you which direct mail marketing envelope techniques have delivered, suggest cost-saving hacks that still get results, and make recommendations for ongoing campaigns that pay off year after year.
Although technology has made direct mail marketing more affordable, who wants to spend more when they don’t have to? When you rely on a direct mail marketing professional, you can spend your time doing what you do best – running your business.
Engage a direct mail marketing firm with more than 20-years of expertise, like One Stop Mail to create profitable direct mail marketing campaigns.
With list experts, graphic designers, writers, printers. and more on staff, the One Stop Mail team can take your campaign from conception to distribution.
Want Help Crushing Your Sales Goals? Get our 25-page Strategy eBook Free! Click the image below.
https://onestopmail.com/wp-content/uploads/2021/10/1.png6301200Marty Moraleshttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngMarty Morales2021-10-26 10:31:252022-01-14 14:05:395 Alluring “Open Me!” Tactics for Direct Mail Marketing Envelopes
Capturing your ideal consumer’s attention can be difficult and frustrating. But tracking those results? That can be downright overwhelming. Direct Mail Marketing is a proven method of getting your message straight to your target prospects. These 7 industries rely on Direct Mail Marketing to crush marketing goals and catapult sales.
Read on to get best-bet tips that have proven successful with these industries (and check out the free ebook download offer with 25 pages of information you can use to connect with your customers)!
1.) Real Estate Brokers & Agents
Need a quick listing to sell or have real estate you need to move? Every Door Direct Mail is a powerful tool that allows for tracking methods to be used. Real estate agents are using Mail Marketing to get in the door.
As an agent you can utilize Direct Mail to advertise a home for sale – Try sending Direct Mail Postcards or Direct Mail Letters to homes in neighborhoods that fit buyer requirements. If you’re trying to sell a condominium or townhouse, sending mailers to apartment communities is a great way to reach enthusiastic first-time home buyers. To get that million-dollar listing–send your Direct Mail Postcards to upscale homes telling them why it’s a great time to sell and what makes you the perfect broker or agent!
Learn more about EDDM and how you use it to effectively canvass neighborhoods. Or check out our real estate direct mail services to see how you can target and attract the clients you need to crush your real estate sales goals.
2.) Car Dealerships
With strategic data segmentation, any Direct Mail Marketing campaign can be a successful one. Dealerships rely on one goal–selling cars fast.
Postcard Mailers are a great way to reach out to people based on geographic location. Whether you’re selling luxury vehicles, mid-range or even entry-level used cars, Direct Mail Postcards can be the cornerstone of a successful marketing campaign. Many car dealerships will feature promotional vehicle pricing to get buyers on the lot, mail out scratch to win postcards, and instant discount coupons. Use Direct Mail marketing to get the word out for your next super sale event, you’ll regret it if you don’t.
Fundraising simplified, Direct Mail Marketing is the ideal way to get back in touch with previous donors, find new donors, and recruit potential volunteers. One of the biggest obstacles charities face is getting their message out there, often due to limited staff.
Your charity can reach out and ask for donations in a non-invasive manner, simplifying the donation process with easy-to-use return mail envelopes. Canvas no more! With Every Door Direct, you can be certain that your powerful message will reach every home in a neighborhood or city you target.
When you need to drive qualified leads to your ideal customers you need a marketing method that is highly effective and allows for precise tracking. Direct Mail Postcards & Letters are a perfect way to generate high-quality, organic leads for sales teams.
Variable Data Printing ensures the best possible response rate by allowing you to custom-tailor text and images on each individual mail piece. Don’t be shy, if your client is a veterinarian who wants to ensure his valuable clients keep coming back – Direct Mail is perfect. A customized postcard saying, “ Honey is due for her annual check up!” is a great way to personalize the messaging and show your customers you care. Whether you are sending service reminders or building brand ambassadors via birthday postcards, Direct Mail Marketing is the answer for any marketing strategy.
5.) Schools
Charter and private schools are a perfect solution for advertising enrollment and keeping in touch with parents. With Direct Mail you can be confident that you’ll reach the right demographic and families with close proximity.
If you need to remind families of important dates, events, or messages you can send Postcards are a perfect way to notify families of important announcements even on short notice!
6.) Medical Offices
Dentists, physical therapists, physicians, veterinarians, and other medical professionals rely on regularly scheduled appointments to maintain consistency within the business. Direct Mail is a great way to wish patients a happy birthday or remind them of an upcoming appointment or annual exam.
For new customers send promotions, new customer coupons and even let them know you’re accepting new patients.
Or check out our medical and healthcare direct mail marketing services to see how you can target and attract the patients you need to increase the bottom line of your practice.
7.) Solar companies
Let’s be honest, canvassing on foot is brutal. Direct Mail Marketing allows you target specific neighborhoods so you’re not mailing your postcards to apartments.
With quality Data Services, for example, you can send Postcards to homes where the median home price fits your ideal customer profile, ensuring you the most conversions possible. To get homeowners to call try offering an incentive or free consultation and using a tracking phone number to monitor the effectiveness of your campaign.
How Can We Help?
When you have questions or want to crush your sales goals with a direct marketing campaign, reach out to us today at contact us today or 602.223.3003.We have years of experience creating effective direct mail campaigns, from conceptualization to deployment.
Get your 25-page Strategy eBook FREE – Just click the image below!
Updated October 2021
https://onestopmail.com/wp-content/uploads/2013/04/direct-mail-stand-out_500.jpg380500Marty Moraleshttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngMarty Morales2021-10-18 15:46:542022-05-04 15:00:087 Industries Crushing Sales Goals with Direct Mail Marketing
Marketing campaigns can be time-consuming and costly. Make sure your collateral is seen by the right people with customized mailing lists! Use Variable Data Printing to your advantage.
Our goal is to provide you with a cost-effective solution that will provide the highest response rate. Read on to learn why personalization in marketing matters and how well-researched mailing lists get you massive results.
Why You Need a Customized Mailing List
In a direct mail marketing campaign, the most important factor is the number of eyes on the page. This means that when your mailer arrives in a potential customer’s box, it’s actually looked at instead of just tossed in the trash. To achieve this, your mailing list needs to be accurate and capture the correct audience. The list of people who receive your marketing mail needs to be individually created, just like your marketing strategy.
Targeted marketing exponentially increases the chances of response and conversion of leads into clients because you only communicate with the customers who are interested in your product or service. This can include timing as well as messaging. If you have enough information about the client, you can pitch your product in a way that is bound to strike a chord with that person.
But how do you get a customized mailing list?
Expert Data Services
One-Stop Mail’s Mailing List Service provides access to thousands of target criteria to help you deliver your products or services to your ideal customer. Reach prospects across diverse demographics with segmented lists, built just for you.
It’s very important to ensure your mailing list is as up-to-date as possible, or you’re just throwing your money (and results) away. One Stop Mail always removes duplicate data as part of our service. Our data specialists are here to help enhance your response rate and merge multiple fields of data for truly personalized direct mail pieces.
The Importance of Personalization in Marketing
Potential audiences differ from campaign to campaign. For that reason, marketers cannot keep using the same marketing strategy for every product.
A majority of people prefer a personalized customer experience over a traditional, generic one. Personalization helps you:
Attract new business
Keep proven customers returning
Remind infrequent customers about services/products
The personalized approach pays off in the long run by winning customers over and earning their loyalty.
Your content should be targeted toward a broad enough audience so that it’s read by many, but has the most emotional appeal for your narrower audience. Some examples of potential audience groups include:
New homeowners
New businesses
Residential or commercial
Area-specific (within a certain radius of retail locations)
Age-specific
Income-specific
Get the best outcome for your goal. Make sure you’re hitting your target while still fitting your campaign within the desired budget.
One Stop Mail Can Help You with Customized Mailing Lists
With the overwhelming amount of customer data available, finding the right mailing list for your specific direct mail campaign can be confusing. Our team of data experts will research and suggest the proven criteria and type of direct mailing list to pull off a successful campaign.
Whether you know what already works for your business or need advice, we are here to help! Find out more about what we do here or call us at (602) 223-3003
“Summertime and the living’s easy” or so the song goes. A clean, cool pool makes summer living super easy. If you’re a pool service pro, this season is likely your busiest and most lucrative time of year. Keep your calendar full and hold off the competition with the latest targeted pool service marketing tactics.
Whether you have an established route of customers, you’re building from scratch, or expanding into new territory, these 4 steps can make summer an easy, fun season for pool owners in your area!
Pool Service Marketing Tip 1: Stay Within Their Sights
If you’re not ready to expand, it’s smart to stay visible. Even your best customers could be tempted by a “new customer offer” from a competitor. Remind your customers and tell prospects what your super-power is to maintain your customer base.
Remind them why they want your services – you’re the best pool maintenance and repair service with hundreds of perfect Google reviews, or perhaps you include an extra service like basic deck-washing at no additional fee, or maybe you offer pool accessories at rock-bottom prices.
Now that you’ve determined that you need to communicate to your customers, what’s the best reminder? Swimming pool postcards – here’s why:
Postcards have staying power
The results are in, and surveys show that marketing mail stays around an average of 17 days. Imagine how long pool owners will keep a colorful postcard or killer offer. It’s the perfect size to hang on a refrigerator, bulletin board, or tape to a whiteboard giving decision-makers repeated exposure to your service.
People read marketing mail
The same survey says a whopping 42.2% of people read or scan their mail; 59% say that they look forward to receiving it. That’s good news for you and your pool service because your message will probably be well-received in most homes.
Pool Service Marketing Tip 2: Speak Directly to Customers
There’s a reason why major online brands present browsers with a personalized experience – it’s because they get better responses. And, a 2020 Forbes article tells us why – shoppers prefer personalized experiences.
If it’s true online, wouldn’t it be true for postcards received in their mailbox? Using a customer’s name tells them that they are important to you and can be a door into their world.
Today, the marketing pool services business can personalize every aspect of a postcard – the recipient’s name, the offer, the call-to-action without emptying the piggy bank. Personalization, also called variable data printing, is within reach thanks to digital technology.
Pool Service Marketing Tip 3: Target Best Customers
If you’ve been in business for a while, you know the characteristics of customers who get the high-cost services and stay with you long-term. They probably live in a particular neighborhood, are of a particular age, have kids, and have a college degree.
Compiling a mail list of potential best customers to receive your swimming pool postcards offers the best chance of success.
Reach out to new homeowners. Since they’ve recently moved to the area, they’ll be looking for local service providers – including pool professionals! Remember to include a new mover special to attract their business.
Sure, you could send a postcard to your entire service area, but why not save some budget to do multiple mailings? Remember – you want to target your best new customers, stay in their sights and that means multiple exposures to your service and superpower.
Take Your Pool Service Marketing to the Next Level
If you want to stand out in a crowded mailbox, a professionally designed postcard is a must. The design and offer should be so compelling that the recipient wants to give it an honorary spot in the kitchen or office.
Additionally, mailing list professionals can help you create ideal lists to reach the customers you want. Don’t waste time and cash by using a scattershot approach to pool service marketing – if you want results, get experienced pros.
For 15+ years, they’ve offered exceptional printing and fulfillment services, and have created direct mail campaigns for business customers of all sizes. They can recommend the type and frequency of mailings to help you meet your goals.
Want more tips to help you reach your business goals? Check out these direct mail resources.
https://onestopmail.com/wp-content/uploads/2021/06/Pool-Service-Marketing-Tips-image-One-Stop-Mail-web.png7911200Marty Moraleshttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngMarty Morales2021-06-28 11:03:192022-05-03 22:38:36Astonishing Pool Service Marketing Tips: How to attract more Customers in Less Than 5 Steps
Have you ever opened your mailbox, grabbed a stack of letters, postcards, and newsletters and as you’re sifting through, you find a beautiful postcard with your name with a friendly salutation? That’s a personalized direct mail piece.
If done right, seeing your name stopped you and made you take a closer look at the mailer, the name of the business, and the offer. Smarter businesses are using this technique more and more to help stand out in a busy mailbox.
What is Personalized Direct Mail?
Just like seeing your name in the header, personalization means printing a piece of data specific to the person you are mailing to. The personalization could be their name, an offer code that’s specific to their demographic or order history, account number, current monthly payment, estimated new APR rate… really, the opportunities are endless.
Savvy marketers are using personalized direct mail to pass along important information, special offers. or remind consumers of their interests.
All you need for a personalized direct mail piece is who you want to mail to and a list with the data points you want to have printed. It’s that simple. Experts like One Stop Mail, with close to 40 years of experience in personalized direct mail (also referred to as Variable Data Printing), will handle the rest.
Grab Attention in the Mailbox
A personalized mail piece is a show-stopper in the mailbox. With the sheer volume of direct mail, it’s painfully hard to stand out. Personalized direct mail helps you do just that. A piece with personal information connects to the recipient.
Because the recipient stops to look at their name, the natural tendency is to look through the mailer and the offer, unlike non-personalized mail and email offers.
Show You Care About Your Customer or Donor
Personalized direct mail allows you to show your loyal customers or donors that you KNOW them. Whether it’s by using their name, including a special offer code based on years of patronage, or a donation request based on their giving history, you can customize your information to create a more personal, intimate customer experience.
Variable Data Just Makes You Look Smarter
When you use personalized variable data on a mailer, it shows that you’re a sharp marketer. The ability to communicate custom information, personalized to the recipient, allows the flexibility to vary offers or donation asks. Smart marketers take advantage of this to get a competitive edge against their competition.
Find the Right Partner
When it comes to developing a successful personalized direct mail campaign in 2021 and beyond, a solid partner with experience is essential. One Stop Mail has nearly 40 years in direct mail and guides you at every step of your campaign development.
If you have big revenue goals to hit, the professionals at One Stop Mail are waiting to help you get started. Call 602.932.0276 or request a quote and get started today.
https://onestopmail.com/wp-content/uploads/2021/05/Direct-Mail-Marketing-surprised-young-woman-looking-at-personalized-mail-piece-One-Stop-Mail-web.jpg8001200Marty Moraleshttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngMarty Morales2021-05-04 07:09:122022-05-04 15:20:10Personalized Direct Mail Gets Better Results!
There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward created direct mail catalogs. While Ward was a pioneer, he was far from the first.
https://onestopmail.com/wp-content/uploads/2015/01/mailbox-289019_960_720.jpg638960adminmailhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngadminmail2021-03-29 06:49:362022-05-04 13:58:53Direct Mail Catalogs Are Centuries Old… And Still Relevant!
If you’re starting the year with big revenue goals to accomplish, that can be a huge, continuous task. Establishing a target and a plan to achieve it is essential if you want to reach for the stars – and we are here to help. Here is your blueprint to create a winning direct mail campaign in 2021.
Why a Mail Campaign?
It converts prospects into buyers.
Yes, email is a less expensive way to reach customers and prospects, but it doesn’t convert prospects into buyers. According to the Association of National Advertisers’ (ANA)/Data & Marketing Association’s (DMA) 2018 response rate report, an average of 4.9% of prospects who receive direct mail will order from that company. Only 1% of prospects responded to an email.
When buyers receive a mailer from a company they’ve purchased from before, 9% of them will make another purchase.
If you want more buyers, go with direct mail.
How Does Mail Get Sales?
Research shows that Americans prefer mail.
Marketing research heavy-weight Marketing Sherpa says 76% of people trust ads that they receive in the mail.
The organization points to the scarcity of print that makes it so valuable to recipients. Think about how many ads, catalogs, mailers that you receive daily and compare it to the number of emails that you receive. If you’re like most, you get 121 emails each day on average. How much harder is it to be noticed in the inbox versus the mailbox?
If you want your message to reach your recipient, use mail.
Create a Mail Campaign in 2021
If you don’t already know who your best customers are, research your target market to determine demographic markers, such as whether the decision-maker is male or female, what’s their age and education level. Your marketing message will vary depending on who your customers are and what you’d like to offer.
Are you trying to generate business with new customers? Are you looking to retain current customers? Are you trying to win back customers who haven’t used your services for a while? Answers these questions to understand your overall goals and what your mail campaign will help you accomplish.
Craft a Compelling Offer
When you want to reach specific revenue goals, make it attractive for customers to say yes by giving them an exciting offer that makes them want to say, “Yes!”
You don’t have to discount your products or services if you frame your offer to appeal to your best audience. Or get loyal customers to offer a genuine testimonial. To learn more about how to craft an offer to help turn prospects into customers, read on.
Build your List(s)
What makes or breaks your direct mail campaign in 2021 is your list. If you’ve been using a mail list that isn’t performing the way that you want, it’s time to upgrade.
Scrub the non-performing addresses from your list and rebuild it with addresses that will perform better, like recipients that fit the demographic profile of your best customers. To find them, you’ll need expert list builders, like One Stop Marketing’s professionals.
In addition to cleaning up your house list, they’ll be able to put together a customized prospect list or can provide you with all new movers in your neighborhood or will work with the post office to complete Every Door Direct Mail, or EDDM.
Put Together your Mail Schedule
If you’re like most business owners, you may have noticed a seasonality to your business. During certain times of the year, there’s a spike in business. If you scheduled mailers to reach your customers, could you increase those spikes in revenue?
Pre-plan for the year and create your compelling offer to get the best result.
Mailer, Flyer, or Postcard?
Decide which mailed collateral will help you stand out in mailboxes and get you the best result. If you’re unsure, work with an experienced print and mailing house to help you balance the attention-grabbing graphics and size of your mailer with your budget.
Personalize Your Offer with Variable Data Printing
Research shows that people who see a letter or postcard with their name on it have a better feeling about the sender and are more likely to buy. A survey shows that 59% of buyers say that personalization influenced their buying decision.
Fortunately, digital printing has brought the cost of variable data printing down in recent years, making it an affordable, as well as profitable, option.
Get the Right Partner for your Direct Mail Campaign
When it comes to developing a successful direct mail campaign in 2021 and beyond, a solid partner with experience is essential. One Stop Mail has more than 14 years in direct mail and guides you at every step of your campaign development.
If you have big revenue goals to hit, the professionals at One Stop Mail are waiting to help you get started. Contact us, or call 602.932.0276 and get started today.
https://onestopmail.com/wp-content/uploads/2021/02/Crush-Your-Revenue-Goals-With-a-Direct-Mail-Campaign-woman-checkin-her-mailbox-web-.jpg9001200Marty Moraleshttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngMarty Morales2021-02-23 15:18:172022-05-04 15:22:43How to Crush Your Revenue Goals With a Direct Mail Campaign in 2021
If you’re not ready to expand, it’s smart to stay visible. Even your best customers could be tempted by a “new customer offer” from a competitor. Remind your customers and tell prospects what your super-power is to maintain your customer base.
There’s a reason why major online brands present browsers with a personalized experience – it’s because they get better responses. And, a 
Additionally, mailing list professionals can help you create ideal lists to reach the customers you want. Don’t waste time and cash by using a scattershot approach to pool service marketing – if you want results, get experienced pros.
