Have you ever opened your mailbox, grabbed a stack of letters, postcards, and newsletters and as you’re sifting through, you find a beautiful postcard with your name with a friendly salutation? That’s a personalized direct mail piece.
If done right, seeing your name stopped you and made you take a closer look at the mailer, the name of the business, and the offer. Smarter businesses are using this technique more and more to help stand out in a busy mailbox.
What is Personalized Direct Mail?
Just like seeing your name in the header, personalization means printing a piece of data specific to the person you are mailing to. The personalization could be their name, an offer code that’s specific to their demographic or order history, account number, current monthly payment, estimated new APR rate… really, the opportunities are endless.
Savvy marketers are using personalized direct mail to pass along important information, special offers. or remind consumers of their interests.
All you need for a personalized direct mail piece is who you want to mail to and a list with the data points you want to have printed. It’s that simple. Experts like One Stop Mail, with close to 40 years of experience in personalized direct mail (also referred to as Variable Data Printing), will handle the rest.
Grab Attention in the Mailbox
A personalized mail piece is a show-stopper in the mailbox. With the sheer volume of direct mail, it’s painfully hard to stand out. Personalized direct mail helps you do just that. A piece with personal information connects to the recipient.
Because the recipient stops to look at their name, the natural tendency is to look through the mailer and the offer, unlike non-personalized mail and email offers.
Show You Care About Your Customer or Donor
Personalized direct mail allows you to show your loyal customers or donors that you KNOW them. Whether it’s by using their name, including a special offer code based on years of patronage, or a donation request based on their giving history, you can customize your information to create a more personal, intimate customer experience.
Variable Data Just Makes You Look Smarter
When you use personalized variable data on a mailer, it shows that you’re a sharp marketer. The ability to communicate custom information, personalized to the recipient, allows the flexibility to vary offers or donation asks. Smart marketers take advantage of this to get a competitive edge against their competition.
Find the Right Partner
When it comes to developing a successful personalized direct mail campaign in 2021 and beyond, a solid partner with experience is essential. One Stop Mail has nearly 40 years in direct mail and guides you at every step of your campaign development.
If you have big revenue goals to hit, the professionals at One Stop Mail are waiting to help you get started. Call 602.932.0276 or request a quote and get started today.