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8 Knock Out Direct Mail Ideas to Kick Off a Prosperous 2022

The direct mail industry experienced some big transformations in 2021, proving it is alive and thriving. With the over-saturation of digital tactics, marketing strategists have gained significant momentum from partnering with direct mail companies to fill the need for tangible marketing contact. If you’re unsure of the most effective direct mail ideas for your business, here are some of our best tips to jumpstart the new year, wow your audiences, and build your business in 2022. 

1. Personalized Direct Mail

Direct Mail Marketing surprised young woman looking at personalized mail piece One Stop Mail webThe days of mass mail blasts with the accompanying high postage cost and long delivery estimates are on their way out. Direct mail today has adopted highly complex, data-driven technology allowing for more personalized and customized mail strategies that bring a higher ROI. 

Mailing lists have progressed to allow a very specific audience. You can use specific data points to create a specific variable piece that will connect with your audience.

2. B2B Direct Mail Ideas for Small Businesses

After COVID-19 devastated brick-and-mortar retailers, many transitioned from in-person to online. With the oversaturation of the online market, direct mail has allowed many businesses that suffered losses, especially local businesses, to reach recipients in a physical way. They can deliver messages to their audiences with special promotions and offers that will bring customers back through the door.

As the world continues to re-open in 2022, so will the opportunities for B2B direct mail, compensating for the new demand for safe, contact-free ways of achieving tangible connections. A direct mail company can help you strategize the best direct mail ideas to connect you with other businesses.

3. Adopt COVID-19 Messaging 

The pandemic has left a lasting impact on humanity and our economy over the past few years. Now that things are opening back up, marketers should emphasize COVID-19 messaging as a critical strategy to inform customers that businesses are safe and conscientious. 

The messaging should be welcoming and reassuring. Words like “contactless delivery,” “social distancing,” and “safety first” help audiences feel confident that your business has taken the necessary steps to stay safe.  

4. 2022: The Year of the Postcard

Sometimes less is more. Postcards come in various small sizes, for example, six-inch by nine-inch postcards have become a great direct mail solution over the past few years as people are spending less time reading lengthy and wordy advertisements in the mail. 

Economical from a printing and production and posting standpoint.

5. Integrate QR Codes

QR Codes have been around for years but have recently become increasingly popular with the boom of online interaction and integration with businesses. Applying QR codes to your direct mail campaign is an efficient way to automate interaction with customers, prompting them to visit a website, view a menu, or visit a social media profile

Adding QR codes also helps with sales funnels, moving customers from physical to digital then back to physical. You can send out a QR code prompting a scan to get a discount, then customers quickly move to the website to redeem, and finally use the discount in-person or online to purchase. 

6. Free Samples

Everyone loves a free sample. Incorporating free samples into your direct mail campaign is a highly effective way to familiarize customers with your brand and jumpstart sales. If your recipients are impressed by the sample they tried, they are more likely to purchase more products and recommend you to a friend. 

Partnering with a direct mail company can guide you to creative ways to utilize samples into your marketing messaging to reap a higher ROI. 

7. Compact Copy

Short and sweet is the trick to direct mail copy. Currently, direct mail copy is nearly half the length it was just a few years ago. In order to grab the recipient’s attention, direct mail demands an effective and easy copy with a clear call to action. 

Keep colors lively and fun. Using bright colors with a bold headline can capture attention. Sentences should be short with as few bullet points as possible. Copy should create a response or emotion, sparking curiosity for the customer to want to know more. Direct mail experts can guide you in drafting eye-catching copy for all your marketing needs. 

8. Highlight Perks

Direct mail is an exceptional way to let your audience know what deals you are promoting. Instead of promoting your business, promote the deal you are offering. That should be the first thing the customer sees. 

For example, Bed Bath & Beyond is well known for its monthly coupon. The largest font on the postcard is the 20% off feature of the coupon. Customers want to immediately know what they will be getting by shopping with you. 

Direct Mail Going Strong in 2022

We definitely won’t be seeing direct mail die down any time soon. It has proven itself to be a powerful player in the pandemic marketing industry. With innovative technologies, adaptive marketing strategies, and fresh takes on the traditional formats, businesses can use it to reach financial prosperity in the new year. Work with a direct mail company like One Stop Mail to help you narrow in on which of these direct mail ideas would work best for your business to kick off a goal-shattering 2022. Contact us at (602) 223-3003

 

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Direct Mail Marketing surprised young woman looking at personalized mail piece One Stop Mail web

Personalized Direct Mail Gets Better Results!

Have you ever opened your mailbox, grabbed a stack of letters, postcards, and newsletters and as you’re sifting through, you find a beautiful postcard with your name with a friendly salutation? That’s a personalized direct mail piece.

If done right, seeing your name stopped you and made you take a closer look at the mailer, the name of the business, and the offer. Smarter businesses are using this technique more and more to help stand out in a busy mailbox.

What is Personalized Direct Mail?

Just like seeing your name in the header, personalization means printing a piece of data specific to the person you are mailing to.  The Personalized Direct Mail being run on printing machine One Stop Mail webpersonalization could be their name, an offer code that’s specific to their demographic or order history, account number, current monthly payment, estimated new APR rate… really, the opportunities are endless.

Savvy marketers are using personalized direct mail to pass along important information, special offers. or remind consumers of their interests.

All you need for a personalized direct mail piece is who you want to mail to and a list with the data points you want to have printed.  It’s that simple.  Experts like One Stop Mail, with close to 40 years of experience in personalized direct mail (also referred to as Variable Data Printing), will handle the rest.

Grab Attention in the Mailbox

A personalized mail piece is a show-stopper in the mailbox. With the sheer volume of direct mail, it’s painfully hard to stand out. Personalized direct mail helps you do just that. A piece with personal information connects to the recipient.

Because the recipient stops to look at their name, the natural tendency is to look through the mailer and the offer, unlike non-personalized mail and email offers.

Show You Care About Your Customer or Donor

Personalized Direct Mail gets results African American Man looking at mail by mailbox One Stop Mail webPersonalized direct mail allows you to show your loyal customers or donors that you KNOW them.  Whether it’s by using their name, including a special offer code based on years of patronage, or a donation request based on their giving history, you can customize your information to create a more personal, intimate customer experience.

Variable Data Just Makes You Look Smarter

When you use personalized variable data on a mailer, it shows that you’re a sharp marketer.  The ability to communicate custom information, personalized to the recipient, allows the flexibility to vary offers or donation asks.  Smart marketers take advantage of this to get a competitive edge against their competition.

Find the Right Partner

When it comes to developing a successful personalized direct mail campaign in 2021 and beyond, a solid partner with experience is essential. One Stop Mail has nearly 40 years in direct mail and guides you at every step of your campaign development.

If you have big revenue goals to hit, the professionals at One Stop Mail are waiting to help you get started. Call 602.932.0276 or request a quote and get started today.